by Riley Osborn

In the middle of a beautiful day of NGO visits, we found ourselves nestled in the cozy enclave beside Conscious Cafe. The air was abuzz with the vibrant energy of people peddling their homemade treasures at various stalls. At the last stall, we congregated around a captivating rack of exquisite clothing, all in vibrant colors. That’s when Puja, the visionary behind Mythsinsart, warmly welcomed us into her world.

Puja shared the enchanting tale of Mythsinsart’s birth—a brand conceived from the belief that art should not just be admired but worn. This idea she called “artwear.” Her approach involves transforming her original artwork into wearable masterpieces. The process begins with Puja creating the artwork, which is then scanned and printed onto organic cotton fabric. Notably, the chosen organic cotton is derived from beech trees, a sustainable alternative that consumes significantly less water than conventional cotton.

What sets Mythsinsart apart is its commitment to supporting the local community. Puja engages independent tailors from the nearby village, fostering economic empowerment and collaboration. While their current model focuses on small-batch production, Puja shared that they initially operated on a “made-to-order” basis, a conscious effort to minimize resource consumption.

Our conversation with Puja delved deeper into her creative process, offering a glimpse into the inspiration behind her mesmerizing watercolor art. Puja expressed her love for watercolors, appreciating the medium’s demand for concentration and intention. Her artistic muse is drawn from shamanic cultures. She mostly draws inspiration through her meditative experiences where visions of otherworldly realms come to life. The resulting artwork carries a psychedelic essence, a visual manifestation of Puja’s personal growth and exploration through meditation.

Every piece in Mythsinart is treated with love and intention. It was a beautiful experience to hear Puja’s story and learn a bit more about sustainable fashion practices!