Eternal Divers is based just outside of the Auroville on the Bay of Bengal. The first thing we noticed as we approached the location is the beauty of the house, Eternity. Situated on the beach and surrounded by bush and sand, Eternity features a large, open patio that connects to the home and office of Jonas and Tracy of Eternal Drivers. Zeus, their grand Rottweiler greeted us with kisses and just a little bit of fur and slobber. The dog lovers amongst us were thrilled to meet him but we get situated quickly and open our hearts and ears to listen to “Joni” explain the mission of Eternal Divers and the issues that his team, Tracy and he are passionate about.
When Eternal divers first began, it was just another diving company and they wondered how to set themselves apart and make better use of their skills, talents and location. How to be a sustainable business and spread environmental concern and solutions is paramount for them. Yoni discussed something that caught his attention called “ghost nets” which are extremely concerning. A ghost net is a fishing net that has (most likely) become caught on something which makes it impossible for a fisherman to free it or has escaped the control of the fisherman and can’t be reeled back on to the boat. It is left behind, unattended and unchecked forever as it collects, catches and kills without consideration. In addition to the ghost nets, sewage, overfishing and erosion are all concerns for Joni and Tracy and their team. Joni told us that there is a visible line of sewage and ocean water and to help us understand just how detrimental ghost nets can be, he explained that ghost nets cause about 20, 000 US dollars loss per year. Nearby, a ghost net was discovered that had over 30 sharks caught in it and had been floating for what an estimated three years. Of course, nothing in a ghost net can be salvaged for food. It is just a true waste of resources.
Eternal Divers was enraged at the finding and asked us to consider what a tragedy this is when we reflect on the beauty and majesty of all the sea has to offer us. The pointless loss of life and the pollution caused by humans is unacceptable. Naturally, Eternal Divers found a way to expand the teaching and education of scuba and diving to the fisherman and villagers themselves to help them understand how precious their resources were and how carelessness could hurt their livelihood more than they had ever comprehend before.
We learned from them that what they are most proud of and would really like to continue, improve upon and increase the reach of is the education of the fisherman and villagers. Too many humans take the sea and all she has to offer for granted. What lies below the surface… or more importantly what is being harmed and killed off below the surface is unknown until we dive down and see for ourselves. All the incredible colorful life, both flora and fauna, are unseen, under-appreciated and unprotected. It is only through the education and the collaboration with locals that behavior change can occur. Seeing the deep for oneself may be the only way for many to understand what is at risk.
Within global communications, behavior change is the most challenging of all the goals. Behavior change, as in this instance, little to no money can be gained through the education of the locals. In fact, Eternal Divers may find that time and money are lost in their efforts; however, they feel that what India and the earth may gain is far more important if the sea and its life can be preserved through this tactic. The benefits of behavior change are often long-term rewards that seem less important in the moment. For example, a fisherman may be more concerned with how much money he can earn this week, as opposed to the concept that he may not be able to earn any money in a few years if the fish are either overfished or die off because of pollution.
Eternal Divers needs funding to help support the education of the locals, a strategic creative plan and social media revamping/attention, as well as social media viral campaign. I felt very strongly about joining their team and helping. The ocean and all the life in it and that it gives is incredibly important to me. Choosing my NGO was tough when I had to compare Eternal Divers to Marc’s Café, where I had so many ideas from the start, but I’ve loved hearing all about it from my classmate, Beatrice.
Mason listens to the Eternal Divers presentation.