The importance of art and aesthetic in daily life

As this is my first visit to India, I have to say honestly that I didn’t expect to see how important Art and aesthetic, more generally, are to the people of the region of Tamil Nadu (it would not be a mistake to extrapolate to the whole India I suppose…). Beauty seems to be everywhere starting with the water flower display (cf. image) that we could gladly admire when passing by at the lobby of the hostel. It was renewed with a lot of care every 10 days or so, in order for the flowers being displayed to always be fresh and therefore keep refreshing our mind every time we would be passing by… I also noticed how much attention is brought to the design of the water flower display so that the shape of the flowers is always harmonious. Usha, the manager of the hostel, once asked for the shape to be modified so that the colors of the outer circle would be more consistent with the color of the following circle.

The importance of art and aesthetic in the daily life

Art is everywhere in Auroville and in the surrounding villages. Colors are extremely present and important starting with the ones that we see on the saris worn by women. They also are so generously present on the -often very impressive- Kolams created on the ground -by Usha and her team at the hostel- and in front of shops in Kullapayam village. “Kolams are thought to bring prosperity to homes” according to Wikipedia. Take a look a the Wikipedia article !

Music too is omnipresent. Very often, there is a very loud music coming out of the temples and it is that same music that would wake us up in the early hours of the day at the hostel.

Aesthetic is present in the smell also with delicious incense smells found all around the place in shops and open spaces.

1530480_10152137870618476_1923558517_nArt and aesthetic are everywhere. This is for me a clear sign that we are inside a very sophisticated civilization.

“The purpose of art is washing the dust of daily life off our souls” Pablo Picasso


Head bobble … Oh my head bobble !

One of the most notable means of communication that we have been exposed to is the head bobble©™, a sign of successful integration to the Indian culture according to me. This is a very interesting gesture to be analyzed for the field of communication. It is very interesting at the many levels, including the anthropological level. The head bobble is an unavoidable “tool” of nonverbal communication to consider for achieving a successful communication in the Indian environment, in particular in the South regions. By successful communication, I mean delivering your verbal message successfully but most importantly a successful communication should make your interlocutor feel that you are a part of his/her group, which will increase the legitimacy and the weight of your discourse. A correct verbal communication that includes the head bobble is the upmost form of communication in Southern India, in my opinion.

Now, let take a closer look at the signification of the head bobble©™. The latter has a connotation of positivity, agreement, approval, conciliation, support and encouragement. An ethnocentric interpretation can be misleading, if taken from a western standpoint; the head bobble is far from expressing the hesitation or the polite “no” that we find in the Western world. Instead; the head bobble©™ carries a different meaning that regroups words and significations such as “I understand”, “ok”, “good”, “nice”, “beautiful”. A lot of people would be head bobbling when talking to us, in particular when they wanted to express hospitality, acknowledgement for our action during the visits at the units.

After several days of immersion, it was surprising to notice how some people had unconsciously -I believe- integrated the head bobble in their body language when talking to our fellow Indians friends in Auroville and its surroundings.

If you are interested in achieving The expert level (A+ with highest honors) in head bobbling, I highly recommend you to follow the instructions found in the guide How to Tilt Your Head Like an Indian, which will unveil all the secrets you need to know about this millenary tradition in Massive India …

Bobbly yours,



Time is running out. It is only a day left before the presentations and the day after I´m leaving for the airport. The time has gone by so fast even though it feels like we have been here for months. We have done and seen so much, it has definitely been a different and wonderful experience coming here. Meeting all of the passionate and inspiring people, seeing amazing places and just experiencing the Indian culture has been more than I could have expected.

Looking back now on the journey I realize that I have not been able to make up my mind about Auroville, I have fallen in love with the idea of what it is supposed to be and many of the people are wonderful but there are some contradictions in the society I feel. It is supposed to be welcoming to all, but it takes time to become an Aurovilian and if you’re not then you are categorized as a guest, visitor or newcomer. I do understand that they are careful with whom they let in as a true Aurovilian but I am having a hard time looking past the categorizing of people and see that as a bit discriminating.

With that said I do like it here, it is very beautiful and peaceful. The people we have met during our visits to the different NGO´s have all been great. One thing that I have noticed is that they are very humble and do not like to get too much attention. When we applauded in the end of their presentations most of them became slightly uncomfortable and seemed like they just wanted to give back all of the applause to us again. Even though they deserve all of the positive respond I actually appreciated this quality in them. It felt genuine and real.

I have become more confident in my role as a communicator and have realized that the knowledge I need I already have. This is probably the most important lesson I have learned and will bring with me in the future. To learn that about myself is unexpected but I could have not wished for more.

This practicum here in Auroville, India has given me so much. I have developed new relationships, grown as a communicator, learned and seen a lot and just had an incredible time. I am lucky to have had the opportunity to come here and partake in this practicum, so for that I would like to thank everybody who has been involved and made this trip one to remember.



/Damla Mol, Linnaeus University        

Concrete work

I’m one semester from my bachelor degree in Development Communication, and today I can for the first time say that I have gained experience in the field. For the last couple of weeks I have been working together with the Auroville Bamboo Centre, designing information panels for them to bring to a national Bamboo exhibition. 

Working practically has been a great experience. For the first time I have been forced to put some of my skills to practice. Three weeks ago I had almost zero InDesign knowledge but today I sit here with three complete panels that actually look good. There have been obstacles on the way here, but I guess that’s just how it is when working with other human beings who are not a 100% sure of what they need or want. I have been forced to adjust the content a couple of times because of misunderstandings or misinformation. It is not easy joining an organization as a complete outsider, having no knowledge at all about bamboo or the goals and missions of the organization. You really have to start from scratch and collect all the little details. I had several problems in the beginning and often felt that I did not have the necessary skills.
However, there is nothing that a couple of extra meetings won’t solve, and after the last meeting I really felt that I understood what the final product was supposed to look like. It also helped that I conducted a more detailed target group analysis. When I left Sweden for Auroville I had one goal, I wanted to work on a project that could bring me personal growth, and today I feel that that goal is accomplished.  I definitely feel that my communication skills have been given a real boost, and just the mere knowledge of that I am able to produce products on a tight schedule in real organization feels good. This is far from writing papers or handing in group assignments, the Auroville Bamboo Centre is a real functioning organization and hopefully they will profit from my work. 

Travelling with a clean conscious.

What’s okay and what’s not? Every day all year around you face this dilemma in your daily life. It does not matter if you are in India or Sweden, although spending a couple of weeks in a place like Auroville might get your mind spinning and your thought wrapped around these everyday dilemmas. The questions you have to decide upon vary depending on many different variables: cheap or expensive, quality or quantity etc. These are of course all complex questions but for me, but they have one common denominator, and that is to  always reflect upon your choices. For me it is important to have this mindset because without it you are already making the decision not to take action. You might end up with a perfectly fine lifestyle but not in all cases. I must admit that I often “don’t practice what I preach” and honesty I don’t know why. There are most probably a lot of reasons.
The point I am trying to make is that in a place like Auroville one begins to considering how one actually choose to structure everyday life, a bit more than in other places. And if you are not aware, you cannot act.

In Auroville you find a lot of interesting solutions which all could contribute to a more sustainable lifestyle and a smaller ecological footprint. If it’s working or not I don’t know, it’s probably not enough but at least they provide something that is different. There are stores which provide an alternative way of grocery shopping. There are restaurants that grow everything they serve on the menu, and there are companies that have a “zero waste” policy. This community is extremely small and the small changes here will never be noticed on any bigger scale, but if you want to change something you have to start with your surroundings. There are many different solutions found in Auroville which are smart and easy to implement. All of these things will maybe be hard to implement of a larger scale, but next time I go grocery shopping I will definitely bring my own bag. And unfortunately Lays chips will never taste as delicious as they once did 🙂 // Alex 2014-01-12

Creche Visits and Microfinance Insights – Welcome to My Days at PSDF!

Indra Muthu – Creche Teacher and Self-Help Group Leader

Indra Muthu – Creche Teacher and Self-Help Group Leader

I am nearing the end of my internship with The People’s Social Development Foundation (PSDF) and have had an incredible experience. PSDF works to improve the socio-economic welfare of the Dalit community and women in the rural and slum villages surrounding the city of Pondicherry through awareness programs, childcare support services, disaster relief, family counseling, micro-credit entrepreneurship programs, and vocational training.

My favorite day of my internship thus far included site visits to 3 of the crèches (daycare/ pre-primary education centers) that PSDF runs in coordination with the Government of India’s Rajiv Gandhi National Crèche Scheme. The Rajiv Ghandi National Crèche Scheme For the Children of Working Mothers was started by the Government of India (GOI) in recognition of the “failure  to meet the needs of working mothers” in need of “quality substitute care for their young children while they are at work.” As free, public education is not provided for Indian children until they reach 4 years of age, families unable to afford private daycare fees must care for their young children on their own until they can begin school. Most of the children’s parents work as day laborers in factories, and while this provides generally consistent work, wages are very low, between 80-100 rupees day (approx. $1.30-1.62), and no benefits are provided. If both parents are able to bring in these wages consistently, the family can cover its basic shelter, food and clothing costs, but face difficulty any time a large or unexpected expense comes up, such as school tuition or sickness. Mothers who have to take care of children are unable to work at the factories as they provide no childcare services, thus imposing a great amount of financial stress on these families. Even if the child remains at home with their mother or another relative, it is rare for them to receive the kind of educational attention provided at the crèches, as many families are illiterate and/or do not speak English. Children thus enter school with little prior experience in reading or educational activity, making it easy for them to fall behind quickly.

I headed out to the crèches in the hopes of gathering lots of information and individual stories about the children in the crèches in order to assist my grant-writing and fundraising for PSDF and was able to gather quite a bit of good material even if it wasn’t what I was expecting!_MG_3322

I did not anticipate that so many of the crèche teachers would be involved in or lead PSDF Micro-Credit Self Help Groups (SHGs) as well as teach in the crèches. I was struck by how both of the women that I interviewed more intensively really focused in on the social/non-economic impact of the SHGs and microfinance plans. I kept pushing questions about how/if microfinance had raised their living standards and what kind of income micro businesses generated in relation to other jobs – but after awhile my translator Segar laughingly told me that this topic didn’t seem to be what they were most interested in. Instead, the women kept telling him about the support system that the SHG had created for them.

Standing with Creche Teachers who are also SHG Members

Standing with Creche Teachers who are also SHG Members

Instead of simply grouping together in order to be able to have access to loans, PSDF requires its SHGs to save on their own through monthly contributions (usually 50-100 rupees) by each member. The women talked about how having this pool of savings took away their fear that even a small misfortune, such as a family member falling ill, could wreak havoc on their family financially. All of the women understand that misfortune could hit anyone of them, and thus know that even if their savings are going to help someone else in the immediate term, in the long term it is also providing security for them. Furthermore, the women told me about the strong bond that the SHG creates. For example, one told how in her group they are “each other’s biggest cheerleaders” and that if one woman opens a microbusiness, the group all comes on the first day to be her first customers. They then make sure to wear/show the products they bought around the village and surrounding villages, as a form of free advertising by word of mouth. The sari she was wearing that day was made by a member of her SHG, and she said that she drops that fact into conversation as much as possible to get the word out. Furthermore, through the education and awareness programs that PSDF conducts each month with the SHGs, the women bond even more by talking about issues that are often taboo, such as menstruation, domestic violence, dowry issues, and child abuse. The women see that they are not alone in their problems and can brainstorm ways to help each other or encourage each other to bring large issues to the Family Counseling Center at PSDF.

Listening to the children sing and recite in English - very impressive for only 1-3 years old!

Listening to the children sing and recite in English – very impressive for only 1-3 years old!

I did not expect that my main takeaway from these visits would be learning so much about how microfinance participants view the value of the assistance that microfinance provides them! It is a good lesson for me that while economic empowerment and a raising of one’s monetary standard is important in the context of impoverished peoples, “non-economic” empowerment is also extremely important and perhaps even more important to some, as these women indicated. This provides an important counter to the connotation that often comes with the term “non-economic empowerment” in the development community that denotes that this is somehow a lesser achievement than economic empowerment. I’m thankful that the women resisted the way my line of questioning/interviewing was going and instead shared what they really cared about – it’s difficult to be sensitive to that on my own when going through a translator, so I feel lucky to have gained this insight despite my preconceived notions about how microfinance worked. In the words of Radna Gandhi Madhi, a PSDF Self-Help Group Leader and Crèche Volunteer Helper, “Microfinance goes beyond improving one’s economic position, for me it is even more about the social effect of coming together.”

If you are interested in learning more about PSDF’s Crèche Program and how you can help them, please click here to be taken to their website. PSDF is currently conducting a 1 month “Crèche for Success” fundraiser to raise money to reopen 5 crèches that have been closed in the past 2 years due to lack of funds, leaving 125 children without free care and education during the day. $14 and 5 minutes of your time is all it takes to cover 2 children’s basic educational costs for an entire year! Thanks in advance for your interest and generosity!!

Anna Wiersma – American University of Paris

Words have the ability to Empower or Disempower.

From our visit at PSDF I learned the complexity of communication in practice, and particularly when the language is not shared.
The true lesson was however how easy it is to overlook to live how you teach. We have learned the value of participation and the power of listening as a golden rule of gaining trust and building relationships built on empathy. Nonetheless, that awareness was not to be seen at our visit at PSDF.  The “champions” of the organization prepared a presentation which they were never given the chance to fully present to us. We silenced them, due to factors of us having the right skills (English) and to lack of time.
I hope they were not left with the same feelings as I was.

Love, Isabell Sundman

A Throw-Back To Our 2nd Week.

It is the day before Christmas Eve and we started the day visiting the beautiful Auroville Botanical Gardens wandering around the premises discussing Aurovilian vegetation. Paul explained the difficulties he had faced working within Auroville and the organization’s need for a more sustainable and long-term financial solution. The idea is to develop a garden and plant outlet and other home decorations for plants as an innovative and creative solution to raise money. It is amazing to hear that all that green was just barren ground in the 1960s!

Next stop was the Raw Food Center where the founder Anandi described the benefits of raw vegan food. Vegan raw food is apparently relatively easy to make and here in Auroville it is also quite cheap to live as a vegan. The benefits extend further than the individual since vegan raw food is sustainable in many different ways including environmentally, economically as well as health wise for both humans and animals.
While there at the Raw Food Center we had the opportunity to try the food and Anandi maintained that we don’t need meat; it is based on desire and greed rather than needs.The fact that Anandi made such a clear, strong statement against the massive meat consumption was especially inspiring for me since I have been a vegetarian for a couple of years and could not agree more. The mass production of meat and semi-finished products causes so many unnecessary problems simply based on gluttony.
One of the basic concepts in Auroville is to make sure that everyone is able to meet their basic needs, a society based on needs rather than wants. I believe that many of us were inspired by Anandi’s passion for a vegan lifestyle and the work she does.

Another organization they managed to squeeze into our already loaded schedule was New Colors, an after-school program for underprivileged children. At New Colors the children can get help with homework, learn more English or computers, or simply hang out and feel safe. Many children here in the nearby villages come from poor homes and spend most of their time on the streets. Kumar, the founder of New Colors created the organization as a result of his own experiences in the village streets during his childhood. Alcoholism is a huge problem here which is one of the reasons for the children being out so late on the streets. Kumar and the others at New Colors aim to reach those children and provide a safe place for playing, learning and anything else a child could need. For Kumar, his wife Renana, and the children New Colors is everything. It is their safe haven, their playground, and their second home. The work done at New Colors is so important but I did not know just how much until I drove around in the small village of Edayanchavadi and saw the children wandering around the streets at night.

Don’t protect the women of India (or the world) by telling them to stay inside once its dark! Protect their freedom to acctually go out.

In Auroville there are a lot of organizations working in different ways with the empowerment of women. We have visited a few of these during the first few intense days. We  visited AVAG (Auroville Village Action Group), an organization that works with women from neighboring villages  helping them through micro finance. Another organization that is actively involved with women’s empowerment is Naturellement, a jam company and coffee shop that almost only employs women. A third organization is WELL paper (Women’s Empowerment Through Local Livelyhoods) which is a social enterprise offering both employment and training for groups of self employed women.

Image Martina (in the pink shirt) – the woman who opened Naturellement and mainly employs women


ImageA young woman making wallets for Aval 


Mother India, as this wonderful country is referred to, is ironically very patriarchal. I don’t think that there is anyone that missed what happened here, exactly a year ago. A terrible rape took place in New Delhi where a 23 year old girl was gang raped and afterwards thrown of a moving bus. On the 29th of December she died from her injuries.

A year has gone by and one can only hope that India turned this awful event into some kind of collective will to change. In Auroville they might be on to something, but what about in New Delhi where girls can’t go on a bus without being molested?

In a Swedish newspaper they did a big spread on India one year after the rape. In this article they wrote that what is needed here in India and all over the world is a change in attitude. There must be a change from the government’s side and from the society as a whole. This unfortunately has not yet taken place in India, nor in the rest of the world for that matter.

In New Delhi after the rape thousands of people went out on the streets to protest. A couple of weeks after her death India passed a few new but controversial laws to deter violence against women. Rape now leads to a seven-year minimum sentence, with the death penalty for those cases where the victim dies.

You can kill one hundred or one thousand or even one million rapists, but the structural issues will remain.  As long as politicians keep making degrading statements like “women should not go out after dark” and “they should not be wearing western clothing” we are back where we started. If we have governments or policemen with these sorts of values neither  Indian nor Sweden, one of the worlds most equal country,  will ever achieve equality.  

Demonstrations in New Delhi after the rape of a 23 year old female student. 

image from:


– Sofie Stensman, Linnaeus University



Working with Waste Less

A week ago it was time for us to choose the organization we wanted to work with. I thought it was hard to choose just one organization since I was impressed by so many of them. After some consideration I decided to work with “Waste Less” a non-profit organization whose goal is to get people to recycle their waste. The day when the whole group went to visit waste less they strongly impressed me and the rest of the group. All of the actors involved where very engaged in the topic and the visit to the dump was also an emotional wake-up for many of us. So to have the opportunity to work with this organization was something I greatly appreciated.
Me and my colleague Natalie (AUP) have now organized several meetings to help the organisation to meet some of their challenges. This have made me more aware of the tremendous task Waste Less is facing in a country like India where recycle today is unknown to so many people. India is also a country where the poor are more interested in getting food for the day than to recycling their waste. To work alongside people who are so passionate about their work and goals has been inspiring and instructive. It is also frightened to realize that for the first time in my two and a half years of theoretical university studies to interact with a real organisation where they really need my help. In general I think that many of us were afraid and slept poorly the night before our first meeting with our organizations. Personally I think what frighten me the most is that it was for real this time, and that it was no longer possible to hide behind books and your classmates. The time constraint was also something which made the communication project more difficult. The difficulty as I see it, is that it takes more than two weeks to actually get to know an organisation and understand problems they may be facing. Even if we are at the organization every day, it still takes time to develop relations and help people feel comfortable opening up to outsiders.
Anyhow I think that this will be a task I will learn much from. Not only how an NGO works but also to learn how it is to work in the “real” world and I feel like Bambi stand on shaky legs, learning to walk for the first time.