By Kathryn Galloway
In the heart of Auroville, a beacon of participatory development shines bright, driven by a simple yet profound mantra: empower communities to shape their destinies. The Auroville Village Action Group (AVAG), since its modest inception in 1983, has blossomed into a powerhouse of collaborative efforts, breathing life into the dreams of marginalized groups and striving for a harmonious, secure, and resilient society.
At the core of AVAG’s mission is the belief in inclusive development. Their stakeholders form a diverse mix, including women, men, youth, school children, teachers, farmers, and both traditional and elected leaders. Yet, it is the most marginalized—the single women, the elderly, dalits, farmers, artisans, and small business owners—who occupy the center stage of AVAG’s unwavering commitment.
To begin our visit, Makizh Selvam, the office manager, welcomed us into the world of AVAL—a brand crafted by women for the benefit of women. AVAL, meaning ‘she’ or ‘her’ in Tamil, is a social enterprise born from the nurturing hands of AVAG that seeks to uplift the aspirations of marginalized women through skill development in tailoring and crocheting. Every handcrafted product emanates love and devotion, a tangible symbol of self-reliance and self-empowerment. AVAL stands as a testament to the convergence of rural women and urban designers, creating products that embody beauty both inside and out. In a span of 7-8 years, AVAL has become a sanctuary where conscious consumers find more than just products; they find a connection to a cause.



After we perused the racks of the AVAL shop, Anbu Sironmani, AVAG’s Director, shared more information on the organization’s key initiatives. Community development, capacity building, economic growth, and psychosocial support form the pillars of their holistic approach. From personality development to agriculture, AVAG’s initiatives encompass a spectrum as diverse as the communities they serve. Particularly noteworthy is their emphasis on participatory economic growth, ensuring that the development of marginalized groups is rooted in genuine needs and inclusive practices.
AVAG doesn’t just offer support; it nurtures resilience. The psychosocial support they provide is a lifeline, weaving a safety net of mental and emotional well-being for individuals facing stress and trauma. In AVAG’s world, empowerment is not just a concept; it’s a tangible reality carved out of genuine understanding and collaborative effort.
If Auroville is a tapestry, AVAG and AVAL stand as vibrant threads, weaving dreams of empowerment, resilience, and a community where every voice is not just heard but celebrated. They are crafting a narrative of inclusivity that resonates far beyond the borders of Auroville—a testament to the transformative power of community-led development.












Eternal Divers







It’s evident Naturellement’s success is due to the combination of Martina’s love for her workers and the motivation her love spurs within the ladies to generate a solid work ethic amongst the restaurant staff.
(Left: Tanya Elder, Right: Martina Ljungquist)

